Thursday, October 18, 2007

Iconography

source : http://www.nike.com/nikebiz/nikebiz.jhtml?page=5&item=origin

I think the Nike swoosh is a great example of effective iconography. In one line of varying thickness, the energy that is associated with sports-ware is captured flawlessly. You can tell from the swoosh that Nike is a company that is concerned with speed and quality, evident through their solid and minimalistic economical logo.

Sign - Something that is representative as something else and often has special meaning.
Logo - Something that is representative as a something else as a whole and should be easily recognizable and distinguishable from other things.
Symbol - Something that stands for itself, but also has a deeper second meaning.
Icon - Something that represents something that is of greater importance.

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